New Artist getting ahead of the Competition

For new artists who are ready to build smart, brand strong, and move with purpose.

🔑 PHASE 1: GET ORGANIZED (Week 1–2)

Lay the foundation with the right tools and visuals.

✅ Set Up These Free Accounts (Use the same profile pic everywhere)

🎨 PHASE 2: BRAND LIKE A PRO (Week 2–3)

Start creating consistency in your visual and artist identity.

✅ Free Moves:

  • Use Canva to make a cover photo, logo, and social banners

  • Make an EPK (Electronic Press Kit) with your bio, photo, links

  • Use Google Drive to store:

    • Your music

    • Cover art

    • Press photos

    • Clean/dirty versions

    • Bio & contact info

  • Set up a professional Gmail (example: 28ENTofficial@gmail.com)

📱 PHASE 3: SHOW UP ONLINE (Week 3–6)

Start posting regularly and building fan trust.

✅ Content ideas that cost $0:

  • Freestyle videos (in the car, studio, room)

  • “Unreleased snippet” videos – 15–30 sec of a verse or hook

  • Lyric breakdowns on Reels/TikTok

  • Behind-the-scenes: studio vibes, hair/makeup, late-night notes

  • Duets or stitch other artists’ content with reactions or verses

  • Caption quotes from your own songs — makes you look official

📡 PHASE 4: NETWORK & SUBMIT (Week 6–8)

Get your name in more rooms and playlists.

✅ Free Submissions:

  • SubmitHub (free credits)

  • Daily Playlists

  • IndieMono

  • Join local Facebook groups or Discords for musicians

  • DM or comment on IG posts from local artists, engineers, DJs

  • Tag producers when you use their beats

🚫 PHASE 5: AVOID THESE TRAPS

Stay out of situations that hurt your growth.

❌ Don’t:

  • Sign with or be managed by another artist who isn’t established

  • Buy fake followers, streams, or placements

  • Upload rough drafts with bad sound quality

  • Change your artist name/branding every month

  • Overshare drama or “industry complaints” online

  • Wait for someone to "put you on"

🎯 Final Goals by Day 90 of Project “GETTIN AHEAD”

Task

Goal

🎧 Upload 2+ finished songs

On SoundCloud or DSPs

📸 Post 10+ consistent content pieces

On IG/TikTok/YouTube

📝 Have 1 solid artist bio & press kit

For pitching

🔗 One link-in-bio page

For your music + visuals

📈 Claim all major artist profiles

Spotify, Apple, TIDAL, Genius, Muso.ai

🧠 Know your brand keywords

(e.g., “bossy,” “feminine,” “unfiltered”)

🚫 Things New Artists Should Avoid

These are common traps that can slow you down, cost you time, or ruin your first impression in the industry:

❌ 1. Getting “Managed” by Another Upcoming Artist

If they’re still trying to get on themselves, they’re not ready to manage you. A manager should bring business connections, structure, and strategy — not just opinions.

Red Flag: They say “we’ll figure it out together.” That’s not a manager — that’s a friend with ideas.

❌ 2. Signing Anything Without a Lawyer

Don’t rush into a contract just because it sounds good or comes with "a small fee." Free distribution ≠ a record deal. Always get legal advice.

Free game: If it sounds too good to be true, it probably is.

❌ 3. Paying for Fake Streams, Followers, or Playlist Spots

Buying numbers might look good short-term, but it ruins your algorithm, kills your engagement, and labels can tell instantly.

Focus on organic growth. It lasts longer and builds real fans.

❌ 4. Uploading Unfinished Music

Don’t post half-mixed songs or rushed freestyles with bad audio. Even if the song is fire, bad quality will turn people off.

Record once. Release right.

❌ 5. Rebranding Every Month

Stick to a name, color scheme, and message. Switching things up too often makes it hard for people to remember you or take you seriously.

❌ 6. Oversharing the Wrong Way on Social Media

It’s cool to be personal, but constant negativity, industry rants, or clout-chasing will work against you. Stay authentic, not chaotic.

❌ 7. Waiting for Someone to “Put You On”

No one’s coming to save you. Show people you’re serious before you ask for favors or help. Build first, ask second.

28 ENT

Marlon "28" Evins is a highly skilled audio engineer with over 12 years of experience in the industry. He is a graduate of Full Sail University and has a passion for music and sound that is evident in every project he works on.

Originally from Spartanburg, South Carolina, Marlon now calls Raleigh, North Carolina his home. Throughout his career, he has worked with a variety of artists and production companies, honing his skills and developing a unique style and approach to audio engineering.

With a strong technical background and a keen ear for detail, Marlon is committed to delivering the highest quality sound for every project. He is always looking for new ways to push the boundaries and take his work to the next level.

As a forward-thinking audio engineer, Marlon is constantly striving to build a bright future for himself and the industry as a whole. With his experience, passion, and commitment to excellence, he is poised to make a significant impact in the world of music and sound.

Next
Next

Mixing and Mastering for the Artist: How to speak Audio Engineer